Pricing

A price tag showing pound symbols

 

A price tag showing pound symbols

What will you charge for your goods?

So by chance or design you have decided to start your craft business, but where do you go from here?

You have been asked to make an item, but how do you work out how much you need to sell it for?

How to get a price
One way of trying to find a price is by looking at other craft businesses and have a look at what they are charging, have a look at the craftsmanship and the quality of their materials. See what people are willing to pay for their goods, particularly if they are not particularly well sewn or made.

Working out a price
You can try to work out how much it costs to produce each item, including the time it takes to make and any other expenses. This will give you an amount to start at, do you think what you have worked out is reasonable?

Probably not, it is easy to think that people won’t be willing to pay that amount for something that you have made.

Ask friends and family what they would be willing to pay for your goods, what price would they suggest?

It is very difficult, as many people think that handmade and homemade mean cheap!

What to include
Quite often when starting up a business like this, to get the sales, you will need to cover your material costs, but you will never be able to fully cover the costs of your labour.

But you can always start off at a lower price to get the interest, and then increase the price slowly as the business gets off the ground.
Next page It’s a taxing business

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Marketing your wares

A virtual shop on Facebook Handmade by Shelley
A virtual shop on Facebook Handmade by Shelley

You can set up a virtual shop on Facebook

Being effective in your marketing will make potential customers aware of your work and therefore increase your chance of making sales.

Many craft people choose to use social media to promote themselves or set up a website.

This can be very beneficial, and you don’t need to leave the comfort of your home.

But there are other ideas for getting yourself known apart from the internet, these include:

  • Printing and distributing your leaflets, you can print an A4 leaflet
  • Putting a postcard in shop windows
  • Selling through local retailers
  • Advertising in newspapers and magazine
  • Selling to large organisations like factories, office etc
  • Advertise in directories

If you provide work of good quality at a competitive price this could lead to repeat business.
Marketing your craft work will be made easier if you have a clearly defined range of products to offer potential customers and a strong brand identity for your business.
Next page Using Facebook as a tool

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Using Facebook as a tool

Facebook login closeup
Facebook login closeup

Use Facebook to help you sell

While you are starting up your craft business you are likely to have a small budget, which you need to use mainly to buy supplies and equipment.

You can set up a Facebook business or community pages as a free way to promote your products.

You can use your business name and it can help you increase the amount of exposure you get for your products.

Facebook is:

  • one of the largest social networks, with more than 750 million
  • it gives you access to a large audience of users, who can check out your pages and products at home, at work and even on-the-go
  • you can upload pictures of your products and display them on your walls and in online photo albums
  • it is good to interact with the people who like your page, ask their advice on colours or designs, it makes them think that they can have a say.There is more chance that they will buy from you if you make them feel like a friend.

Next page Networking

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