You can set up a virtual shop on Facebook

Being effective in your marketing will make potential customers aware of your work and therefore increase your chance of making sales.

Many craft people choose to use social media to promote themselves or set up a website.

This can be very beneficial, and you don’t need to leave the comfort of your home.

But there are other ideas for getting yourself known apart from the internet, these include:

• Printing and distributing your leaflets, you can print an A4 leaflet
• Putting a postcard in shop windows
• Selling through local retailers
• Advertising in newspapers and magazine
• Selling to large organisations like factories, office etc
• Advertise in directories

If you provide work of good quality at a competitive price this could lead to repeat business.
Marketing your craft work will be made easier if you have a clearly defined range of products to offer potential customers and a strong brand identity for your business.
Next page Using Facebook as a tool

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